Name: Amelia Priddis 
Title: Global Brand Strategist  
Agency: Ogilvy & Mather Advertising.

In one sentence, how would you explain your job to a taxi driver? 
It's my job to understand the way people think and behave within the cultural context so that brands can make more relevant connection with people.  

The best thing about my job is… 
Constantly learning new things about people, culture and business and then being able to divulge this information onto others 

What are you really loving right now? Netflix original series: Narcos - follows Pablo Escobar in the height of Colombia's 'war on drugs' in the 80s.

What’s your favourite ad of the past decade? Sony Bravia Balls. Simple strategy: get people to experience the Sony picture quality. Beautiful execution: release 1000s of colourful balls in San Fran. Perfect example of an ad seducing unconscious minds through non-verbal and emotional association.

What has been your biggest challenge? 
Surviving the English winter

What’s your favourite app? 
Google Maps - I don't know how I ever coped without it.

What keeps you sane?
Cycling to work to avoid the monsters that creep out of underground commuters

The thing that really inspires me is…
The determination found in the most courageous people who possess a desire to change the world.