Since settling into our new home, here at Sea Containers, we have started to work even closer together, working on client briefs without barriers. With this in mind, we planned an afternoon of complete agency integration and immersion called the Sea Containers Passport event.
We designed the occasion to give everyone a chance to develop further their knowledge of the Ogilvy agencies and stimulate ideas of collaboration across the Group. Of course it also played on our competitive nature as companies battled it out in the Amphitheatre to see who would be crowned the Official Sea Containers Passport Agency of the Year 2016.
Each agency had just seven minutes to pitch their most famous work, their inspirations and their dedication in order to prove that they deserved to win the coveted title. People were stunned by H&O’s video production skills whilst Neo@Ogilvy proved that every action we take can be stored as data – with cookies thrown in for good measure. OgilvyOne had the whole audience on their feet with their interactive session about customer engagement and we all had a chuckle when Ogilvy & Mather London CEO Charlie Rudd strutted his stuff to the Austin Powers theme tune - but every company pulled out all the stops for an afternoon which was both entertaining and enlightening.
With the pitches over the agencies locked horns yet again as the Ogilvy family, armed with specially designed Sea Containers passports, were encouraged to travel through the building to each home zone where each had put on a bespoke party. The battle was back on as Ogilvy employees were greeted by agencies hoping to lure their new arrivals away from their Group counterparts with varying assortments of drinks, snacks, activities… and more drinks.
Coley Porter Bell flexed their branded muscles as they drew an enormous preliminary crowd, fuelled by some of their clients’ finest produce. However, Ogilvy PR were quick to retaliate with CEO Marshall Manson serving questionably the finest, but most definitely the strongest, martinis the South Bank has ever seen. Sushi from OgilvyOne Business was a big hit as were the test tube cocktails at Healthworld. It was fantastic to see people from across the Group fully integrate and take full advantage of our wonderful new home!
To catch up on all of the days events, head over to #SCPassport now.
By Annette King, CEO of Ogilvy & Mather Group UK