Ogilvy & Mather London’s inspirational Breathless Choir campaign, created for Philips, scooped a handful of awards at the Brand Film Festival. Achieving a hat-trick across the Best Short Form, Healthcare and Heartstrings categories, Breathless Choir went on to join an elite group of five campaigns named as the Best of the Best for 2016.
Breathless Choir follows 18 people, with respiratory problems, who form a choir with the help of Philips’ portable oxygen concentrator, the SimplyGo Mini, and celebrity choirmaster Gareth Malone. You can read more about the film, which has received well over eight million views on YouTube, here.
The Brand Film Festival celebrates the very best of brand cinematic storytelling, showcasing the marketing industry’s most artistic, creative and effective branded content films. Finalists were picked by a high-profile jury comprised of top creatives from advertising, PR, digital, production, film, and media.