British Airways Holidays will air its new TV advertising campaign on Boxing Day, Thursday 26 December. The concept, designed by British Airways Holidays and Ogilvy, was shot by acclaimed comedy director, Juliet May of Motherland fame, through production company Merman, and takes a different approach to traditional holiday advertising by using relatable social scenarios to demonstrate the savviness of British Airways Holidays’ customers.

The British Airways Holidays 'Clever You' campaign plays on people's competitiveness when it comes to holiday conversations, and the fact that how we feel on the inside isn't always expressed on the outside. Ultimately it tells us that when it comes to booking a break, British Airways Holidays is the smart choice.

The advert reflects the quality and value of British Airways Holidays, where consumers can create their perfect holiday from a range of carefully selected hotels, car rentals and experiences, all bundled with British Airways flights, to a choice of over 700 destinations.

Claire Bentley, British Airways Holidays Managing Director, said: “This new ad campaign is designed to show the savviness of British Airways Holidays customers for making such a wise choice, in a humorous, light-hearted and thoroughly British way!

“With British Airways Holidays you get the best of both worlds - the flexibility of creating your own holiday how you like it with all the benefits and reassurance of booking a package with ATOL protection, access to our 24-hour helpline and flexible payment. Whether it’s a relaxing fortnight in Saint Lucia or a few nights exploring a European city, we’ve got holidays for all tastes and budgets.”

Ogilvy UK's Executive Creative Director Shish Patel commented; “In Britain, holidays are second only to the weather as popular topics of conversation. This new campaign for British Airways Holidays takes a humorous look at how these conversations play out in everyday life, and in so doing, lets people know that British Airways is not just an airline, but a pretty smart holiday provider too.”

The 30-second TV advert will continue to run nationwide throughout January. This will be the first advert in a two-part series, with the second due to air in spring. This first advert coincides with the British Airways Sale that runs until 30 January 2020.