Ogilvy & Mather London is thrilled to have been appointed by Bulmers to handle its UK ad account.

O&M London, who already handle sister Heineken brand Kronenbourg 1664, has been tasked with pursuing a new creative direction for the cider brand.

"The cider market is maturing and as such it was time for us to reflect on the creative direction of Bulmers" said Heineken's Cider Director, Emma Sherwood-Smith. "Ogilvy & Mather were successful in the pitch and we are working hard with them in developing a new Bulmers campaign.”

O&M London's CEO, Charlie Rudd, added: "We're thrilled at the opportunity to help Bulmers develop a new creative direction and so further extend on the O&M Heineken portfolio".

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