Ogilvy & Mather London continues on its winning run with another Gold Lion, this time in Radio, for the eloquent and emotional ‘A Mother’s Body’ campaign for Dove, on the third day of Cannes Lions International Festival of Creativity.
The campaign features the words from the poem, ‘A Mothers Body’, by English beat poet Hollie McNish. The words depict the everyday details of motherhood whilst simultaneously celebrating a woman’s body and creating an image of genuine beauty. As Dove is synonymous with skin care and real women, it makes this campaign pleasingly appropriate for the brand.
Andre Laurentino, Global Executive Creative Director for Unilever, Ogilvy & Mather said: “It’s fantastic to be awarded a Lion for this emotive idea. A woman’s relationship with her body changes when she has a baby. In this radio spot we celebrated the beauty of a mother’s body, and found poetry in the everyday.”
Ogilvy & Mather London also won a Silver in Design for its hard-hitting ‘It happens here’ campaign for the anti-female genital mutilation (FGM) charity 28 Too Many and a Bronze Lion for Philips ‘Babies/Bangkok’ campaign for Philips Citiscape headphones.
OgilvyOne London also won a Bronze Lion in Cyber for its touching Battersea Dogs Home #LookingForYou campaign. The third Bronze in as many days for the clever campaign.
Ogilvy & Mather and OgilvyOne London have won 4 Gold, 1 Silver and 5 Bronze Lions in total at the end of Day Three at Cannes.