Ogilvy & Mather London continues its winning streak with another Gold and a Bronze on the second day at Cannes Lions International Festival of Creativity for its powerful ‘It happens here’ campaign for the anti-female genital mutilation (FGM) charity 28 Too Many. Both of the Lions being awarded in Outdoor.
The campaign continues to receive recognition for its thought-provoking awareness campaign about FGM across the UK, where over 50,000 women are at risk, along with hundreds of thousands around Europe.
The campaign attacked this problem with a total of six versions of the bold imagery, featuring the British, Scottish, Swedish, German, Italian and Dutch flags, appearing across outdoor poster sites, 85 university campuses and within regional print media.
Gerry Human, Chief Creative Officer for Ogilvy & Mather London said: “It’s encouraging that so many different juries are responding to this work. We hope the recognition results in even greater support for 28 Too Many and the important work they do.”
OgilvyOne London also won two Bronze Lions in Media for its clever and touching Battersea Dogs Home #LookingForYou campaign.
Emma de la Fosse, Chief Creative Officer EMEA at OgilvyOne Worldwide, said: “It’s great that this innovative way of making outdoor media super targeted to its audience has been awarded at Cannes. I hope the campaign continues to inspire people to consider Battersea Dogs Home when looking for a pet.”
Ogilvy & Mather and OgilvyOne London have won 3 Gold and 3 Bronze Lions in total at the end of Day Two at Cannes.