Ogilvy UK along with Hellmann's, Amnesty and UCL are bringing home one Silver and two Bronze Lions from Cannes Lions International Festival of Creativity.
The team won a Silver Print & Publishing Lion for Hellmann's Food Pioneers which celebrates the first people to eat prawns, mushrooms and squid. The ads form part of the Hellmann's new 'On The Side of Food' global campaign in which the brand demonstrates its obsession with taste and highlights its committment to responsible food production.
Adding to this win, the team also picked up a Bronze PR Lion with Amnesty International's #TakeAction campaign, which aimed to create support for a global solution to the urgent refugee crisis with a social media campaign enabling refugees to respond in real time to tweets.
Completing their haul, the team won a Bronze Design Lion for UCL's Forensic Lab which sought to change the misinterpretation of evidence in criminal cases. The campaign uses differing grammatical structures to highlight the significant difference it makes when minor information is left out – drawing similarities between grammar and evidence in the face of prosecution.
Globally, Ogilvy has won a total of 140 Lions this year including 4 Grand Prix, 1 Titanium, 33 Gold, 33 Silver and 69 Bronze.
Take a look at Hellmann's Food Pioneers here.
Check out Amnesty International's #TakeAction campaign here.
Take a look at UCL's Forensic Lab here.