Ahead of her Girls Let’s Talk panel discussion, we caught up with Amie Snow, a creative here at Ogilvy UK also working across Walgreens Boots Alliance.
The Girls Let’s Talk event will speak to creatives from the ad industry and beyond to discover the secrets to their success. So, we spoke to Amie about how she got into the industry, what has helped her to succeed so far and her advice for those starting out.
We're really looking forward to your talk at 'Girls Let's Talk: The Special Edition' tonight. Tell us a bit about yourself - how did you got into ad land?
After my placement at the Metropolitan Police collapsed, I was fed up with chasing a dream that wasn’t my own. So, I turned my focus to fulfilling my creative dreams instead.
I searched ‘Entry level creative jobs in London’ and ‘The Pipe’, Ogilvy UK’s creative internship, popped up. It was the only role I applied for. Fortunately, I gained one of the 14 internship placements and a year and a half later I’ve been a part of 6 successful pitch teams and helped develop successful campaigns for clients such as, National Citizen Service, EY, VOXI, Vodafone and more!
Recently named one of the British Arrows 'Creative Talent of Tomorrow' - is there anything (or anyone) that has been particularly helpful for your success so far?
I’ve been fortunate enough to have great mentors and supporters both within and outside of Ogilvy. I also believe you must be bold. I certainly think that my bold and authentic nature has allowed me to leave a positive mark in front of colleagues of all levels, as well as having good networking skills. I’m not afraid to push the envelope, in my work or in life.
My background has also played a large part. Growing up in an inner London borough, typically plagued with poverty and crime, is something that constantly pushes me to succeed. It also allows me to pave a way for others of a similar background to be inspired and enter an industry that doesn’t typically advertise to them. My religion and faith are also a constant support and inspiration.
Have there been any obstacles along the way? If so, how did you get past these?
A lot of the creative interns on The Pipe have no advertising background and have never studied advertising, which can make cracking briefs seem daunting at times. However, as I spend more time in the role and the industry, I’ve learnt that my life skills are definitely interchangeable, and that a different perspective to briefs can often be a positive. And when I need a little extra to really smash it, I seek books or advice to help develop myself in those areas.
On a personal level, a lack of support from my family when I decided to pursue a career in the creative industry was a massive obstacle for me - although as I’ve continued to succeed, they’ve continued to come around to the idea. Finding a work-life balance is also a constant challenge and I’ve learnt that not everybody (including those closest to you) will understand how demanding your job is. Keep those who understand and celebrate in your success around, while steering clear of those who suck your energy.
Where are you channelling your efforts for success this year?
Since joining Ogilvy, I’ve co-founded Ogilvy Roots, a network which champions greater cultural and ethnic diversity within the agency and wider industry. I’m continuing to focus on building Ogilvy Roots this year. Our biggest event of the year so far saw Ogilvy EMEA’s EVP Global Brand Management, Nadja Bellan-White in conversation with WPP’s first UK Country Manager, Karen Blackett and I look forward to hosting many similar events throughout the year. Stay tuned…
In terms of my work as a creative, I’m continuing to develop my work by learning more about my craft, spending more time illustrating and exploring different mediums. Outside of the office, I’m also working to collaborate with brands that reflect my own personal brand, spanning the likes of music, art, fashion and fitness.
Any advice for young people looking to get into the creative industries?
Don’t. Give. Up!
If all you think about is creating, then create. Whatever medium. We live in a digital age, so even if you feel no one is opening the door for you, build the door yourself and showcase your own work. Someone, somewhere will see it and witness your drive (even if it’s not quite industry standard). Network and be ready to sell yourself!
Surround yourself with likeminded individuals, if you are the smartest person in the room, you’re in the wrong room. If you know other eager creatives, come together and see what magic you can create. Capitalise on each other’s strengths - networking across is just as important as networking up.
What would you say to women and men looking to push themselves to the next level?
Be prepared to put in those extra hours - if you want something really badly, you’ll be willing to go the extra mile. Sometimes your drive and commitment will be what differentiates you from the rest.
And remember that having a humble spirit and collaborative attitude will get you far - being nice and sustaining relationships goes a very long way.
Find out more about Amie's upcoming Girls Let's Talk discussion here.
Learn more about The Pipe here.