The series, in association with Neo@Ogilvy, follows six handpicked stars, ranging from apprentices joining the agency to seasoned team members, exploring how they are delivering on digital transformation while staying committed to Neo@Ogilvy’s core tenants of diversity, training, and education in the industry.
Filmed at Neo@Ogilvy’s Sea Containers building on the South Bank, the videos explore their daily lives, uncovering their most memorable projects to the things that have surprised them the most since joining the global advertising agency.
The series has been produced at a pivotal time in the wake of big changes facing the digital advertising industry. Earlier this year, Procter and Gamble’s (P&G) chief brand officer Marc Pritchard heavily criticised the “murky at best, fraudulent at worst” media supply chain.
Diversity is also a huge topic in the industry. Despite some strides being made to hire more diverse talent, many brands stand accused of simply paying lip service instead of taking real actionable steps to diversifying the workforce. A survey of marketing professionals by Marketing Week reveals that 42% of marketers believe the brands they work for are failing to reflect a diverse society in marketing and advertising.
Neo@Ogilvy’s future stars of digital offers an insight into what diversity means to Neo’s employees and how they have personally seen it impact their own work at the agency.
Episode one features Max Lester, account manager at Neo@Ogilvy as he talks about his focus on automation and why he thinks it’s a massive opportunity for the industry.
“As our jobs become more automated, people’s roles will be more geared towards managerial and strategic positions,” Lester says in the video. “A lot of the grunt work and the manual day-today work that is carried out now is going to become automated so people can focus more on managerial roles. I think that’s essential to speed up the development of new people.”
Future episodes will be released over the summer throughout 2017.