Early evening fruit ciders and an unpleasantly warm tube service can only mean one thing: summer is upon us. With this in mind, we’ve taken full advantage of the BBQ season with our new campaign for Hellmann’s, Finding Grilltopia. Having first featured in The Drum’s Creative Works, the campaign has gone on to be crowned Creative Work of the Week due to overwhelming support from the general public.
The original four-part series, available online, is hosted by YouTube star and grilling fanatic, DJ BBQ. In each episode, his mission is to convince a grilling sceptic that food cooked over fire is the future. His cynics include a renowned food critic, Giles Coren, who is taken out of his comfort zone of fine dining and transported to the cowboy farms of Brazil.
To read more about the campaign, head over to The Drum now.