By Alex Brayshaw, Managing Partner at Ogilvy UK (Business to Business)
I’m always impressed with Ignite.
There's a good range of quality speakers including our very own Rory Sutherland.
The venue’s good (found a great coffee shop opposite - Kobo),
I get to catch up with some familiar faces and meet lots of new ones.
ABM seemed to be the overriding theme of the day - but that’s a whole other article.
My highlight came from Annabel Rake, Partner and Chief Marketing Officer at Deloitte. It was a fascinating and thought-provoking presentation. Balancing fear and reality with the opportunities we are presented with as the working world changes - and how exciting this will be.
Yes there are challenges for organisations - it needs a different kind of leadership, proper employee engagement and a whole lot of creativity. I like it. But also needs the government and regulatory bodies to get on top of it as well.
The seven new realities are:
1. Exponential organisations
2. Lifelong re-invention
3, The unleashed workforce
4. Technology, talent and transformation
5. The ethics of work and society
6. The nimble enterprise
7. Regulated innovation
Take a look at the report for more detail here: https://www2.deloitte.com/insights/us/en/focus/technology-and-the-future-of-work/evolution-of-work-seven-new-realities.html
And thanks to all the crew at B2B Marketing for another great event.
Take a look at Alex's LinkedIn for the original article & more thoughts on B2B here.