Ogilvy & Mather London's Planning Partner - Innovation, James Whatley, has made it onto The Drum's Digerati 2016, an annual celebration of the most influential individuals in UK digital.

Having already made a name for himself as Ogilvy & Mather Advertising’s social media director and then digital director, Whatley rose to even greater prominence this year when he was made planning partner  of innovation. Praised by chief strategy officer Kevin Chesters as having a “brilliant grasp of what it takes to stay relevant”, Whatley now has a remit of applying “new stuff” to client problems and has already demonstrated he has his finger on the pulse with his inventive use of chat bots in-house.

James's place in the Digerati was decided by readers of The Drum who voted for the shortlist. The Drum editorial team and Dadi Awards judges then worked together to carefully curate the final 25.

See the full list in The Drum here.