By Suzanne Basra, Content & Internal Communications Manager at Ogilvy UK
Since she began designing award-winning jewellery for brands including Tiffany, Swarovski and Topshop, Lucie Davis has always aimed to bring a bit of magic to our everyday lives with her work.
Now a creative at Ogilvy, having joined the via the agency's paid creative internship The Pipe in 2017, Lucie has continued to go from strength to strength.
Most recently, her 'Oyster card nails with RFID chip' design have been exhibited as part of the Design Museum's permanent collection.
We catch up with Lucie to find out more about her move to ad land, her time on The Pipe and what's exciting her right now.
You made the move from designing award-winning jewellery to creating ads - is there anything you've taken from the jewellery design world that's helped in your transition to ad land?
So much! Studying jewellery design has given me a great attention to detail, good commercial skills as well as learning to tell stories (ones which are different yet relevant and speak to people on a personal level.) It’s also been a great insight into the rapid changes of consumer behaviour as well as important trends.
Also, what’s so special about jewellery is that it’s something that holds a lot of meaning and emotional value to people. This really inspired me to want to offer things to ad land that are more meaningful, thought-provoking and positively impactful to the world.
Part of the selection process for The Pipe is a speed interview session - thinking back to yours, were there any questions that really made you think?
They were all so interesting, creative and challenging and I think that’s what made it the most exciting interview I’ve ever had!
I had questions like “who would you put as the face of a £5 note?” or “If you were to sell me a new Netflix series, what would it be about?”
If your best mate were coming to visit you at work, what would you show them first?
I know everyone would probably say it’s the incredible 360 view of London we have from our rooftop – but I have to admit the first thing that came to mind would be to introduce my friend to all the dogs. They bring so much life and good energy to the agency, it’s the first thing I always tell my mates – we’re allowed to bring our dogs to Ogilvy!
Let's talk about your life as a creative - what's the last thing that inspired you?
Do people count? If so, my good friend (and fellow Ogilvy colleague) Amie Snow and her panel discussion on body positivity. It really was inspirational and I left feeling re-energized and grateful to know there are people out there still celebrating difference, supporting all shapes and sizes and really challenging notions of beauty.
It was so admirable and refreshing to listen to someone so confident, so accepting and embracing every aspect of their body, especially in today’s society. I learnt a lot.
Any trends/tech/artists you're watching right now?
Check out www.futurism.com if you haven’t already – it’s a bible for future-tech. (It’s quite spooky though!)
Also, another favourite I recently came across was from fashion week earlier this year, the luxury fashion label Dolce & Gabbana used drones to carry their new collection of handbags down the runway. I really love it when industries (such as tech and fashion accessories) collide. It’s really all about changing the game.