Ogilvy & Mather Group UK has released a hard-hitting social media campaign in association with the London Village Network (LVN) charity and School 21 in Stratford.

Three Year 10 students from School 21 joined Ogilvy as interns and were given the brief of crafting the campaign for LVN, aimed at deterring young people from getting involved with knife crime and inspiring them to make positive decisions for their future.

With contributions from OgilvyOne, Ogilvy Change, Ogilvy Labs, H&O, and Ogilvy's Talent Management team, the project brought people from across the Ogilvy Group together to work with the students in creating the campaign which can now be seen across all major social platforms and YouTube.

Aphrodite Paxinou, Associate Programme Director at OgilvyOne Worldwide, said, β€œIt has been a fantastic experience for everyone involved and I cannot begin to thank every single person within the Ogilvy group who helped bring this project to life.

"I would like to remind everyone that the students are just 14 – 15 year olds who took on a challenging brief and saw it through. Both the school and the charity are unbelievably proud of the end product.”

There is no media behind this meaning the campaign depends on public engagement. Like London Village Network on Facebook and Twitter and share the post of the video with across your social networks.