In Ogilvy & Mather London's latest campaign for Hellmann's, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise - showing the brand is #OnTheSideOfFood.

The first two 20-second ads in the campaign showcase the product's main ingredients - free range eggs (video above) and sustainably sourced oils.

The third promotes Hellmann's Light Mayo, which has no artificial colours, flavours or preservatives.


Find out more in Campaign.

Find out more about our work for Hellmann's here.