We find out the latest from the world of health & wellness tech ahead of healthBOT 2018 with OgilvyRED's Consulting Partner, Innovation and Digital Transformation, Dayoan Daumont.
healthBOT 2018 is the first of its kind to bring together AI, messenger tech & human interaction in the health and wellness space. Why is this so important today?
As marketers, we must respond to consumers’ needs and behaviour shifts, given the rise of messaging, the way in which retail is expanding its offerings on intelligent bots and the heightened expectations they offer then it’s clear that everyone in every vertical needs to pay attention to this form of experience.
Are there any key digital trends in the health & wellness sector that we should be watching out for this year?
Blockchain as a way to store and secure customer data and information. The ability to decentralize the ownership of record to the individual is key to securing future medical care between caregivers and patient.
What opportunities exist for brands & companies to tap into the power of AI & messenger tech in the health & wellness industry?
This is fairly open, as opportunities exist only as far as a brand is willing to pursue them. AI and more precisely Machine Learning are key to creating insights and value from an ever growing data world.
Why is Ogilvy able to help clients navigate this new kind of opportunity/challenge? What can we bring to the mix to help them succeed, grow and stay ahead of the curve?
By placing the brand and its customer and its needs before technology. By strategically aligning business growth to a platform or technology that can help it grow.
More on healthBOT 2018 from Ritesh Patel, Ogilvy's Chief Digital Officer - Health & Wellness here.
We also caught up with OgilvyRED's Thomas Crampton to get his health & wellness tech trends here.
More about healthBOT 2018, including speakers and schedule, here.