By Matt de Gruchy, CEO at Ogilvy Healthworld
Winston Churchill once famously stated, “First we shape our buildings. Thereafter they shape us.”
Last week, our UK healthcare marketing agency moved into new purpose-built offices on London’s South Bank, and for the first time we are alongside our colleagues in other Ogilvy agencies. I believe Churchill’s view on how buildings inevitably shape us, and our behaviours, is going to be particularly relevant during this exciting new phase of our agency’s evolution.
Much work and planning obviously goes into any major office relocation, but never has this been truer than of the journey we have taken in designing our new office environment. Supported along the way by experts in office design, human behaviour, space planning and collaborative working, we believe we have moved our team into an environment that truly has the ability to change the way we work.
Some of the main themes – observed here already in our first week – relating to the way our buildings and environment shape us and our work include:
- New neighbour, new perspective: The office is designed with barely any ‘fixed desk’ positions. Everyone is encouraged to sit in a different place every day. This approach, although perhaps feared by some initially, has been a unanimous success. On a daily basis we hear about the benefit of drawing on new perspectives, “getting a different point of view,” or just learning from what someone else is doing. Fixed desking already seems a distant ”missed opportunity” from the past.
- Collaborate, collaborate, collaborate: In our new space, gone are the days of endless banks of desks, replaced instead by a range of different zones and work settings: café tables, sofas, booths, work pods and benches. The single aim: drive collaboration. And it works. Provide people with the spaces to meet, share and grow and they do it…relentlessly. Already we see that what used to be achieved via 30 emails and half a day, can be improved upon by a 15-minute chat on the sofa.
- Break the silos: Ogilvy Healthworld has long held the belief that the best work comes from channelling neutral thinking and big ideas that span all marketing disciplines. And yet the agency’s physical”geography” has in some ways lagged behind and remained siloed. Until now. The completely open-plan setting we now have does not speak of any ”divisions” or ”departments,” just of a truly integrated business. And it’s this integration that will in turn lead to even bigger and better thinking for our clients.
- Be inspired: And finally, it’s amazing to see already the refreshed energy and passion that is derived simply by ”being” in a different place. We are lucky, yes, in being situated along London’s ”creative mile” on the South Bank, surrounded by leading arts and cultural establishments and an inspiring creative ”vibe.” And we are lucky too to have one of the most inspiring views of new and old London stretched out in front of us across the Thames. But these facts alone are not what drive the greatest levels of invigoration. The mere fact we are in a new space, with new and interesting stimuli, further supports the notion that new buildings, fresh environments, ”change” us.
In conclusion, we believe our new building genuinely has started to ”shape us” already, and will continue to do so. It feels like a rich and precious time for the agency and its staff to feed off each other in different ways and be inspired by our new environment to search for greatness for our clients and their brands.
We invite any current employees, future employees, clients and prospects alike, to come and experience this invigorating environment for themselves, and experience a little of what Churchill had in mind.
Check out more photos and videos of our brand new office here: Ogilvy Healthworld UK Twitter