Snapshots of our A Listers, who featured in Campaign’s annual listing of the most powerful people in advertising.

OUR CHAIRMEN, CEOs AND MARKETING HEADS

Paul O’Donnell, Chairman EMEA at Ogilvy & Mather Group

Which fictional world would you most like to live in?

The UK as a proud member of the European Union.

What's your favourite Pokémon?

The one (there may be more) lurking on Blackheath. And watching the idiots chasing them.

More from Paul in his full interview here.

Rory Sutherland, Vice-Chairman at Ogilvy & Mather Group UK

What secret talent could you win an Olympic gold medal for?

Early-1980s arcade game Battle Zone.

Netflix and…

Sir Martin Sorrell cost about the same. I once divided Martin's personal fortune by the number of people in WPP and the number of years I have worked here. He works out at £5.99 a month. But you want me to say "chill", I suspect.

Access Rory’s full interview here.

Annette King, CEO at Ogilvy & Mather Group UK

Why will you never be replaced by a robot at work?

Clients, tough decisions, jokes, friendships, paying for drinks a lot, the occasional idea… frankly, I think we're all safe for now.

Which fictional world would you most like to live in?

Sex and the City, of course. As long as I could have my real life as well. And I'd have to be SJP in my SATC life, not one of the others.
Click here for Annette’s full interview.

Nina Jasinski, Chief Marketing Officer at Ogilvy & Mather Group UK

You become prime minister in a shocking leadership coup. What's the first thing you do?

Put a bank holiday in at the end of January. Get rid of "the most depressing day" crap.

You have the power to change our industry for 24 hours. What do you do?

Put the grads in charge for 24 hours #whatcouldpossibilygowrong.

Read Nina’s full interview here.

Charlie Rudd, CEO at Ogilvy & Mather London

Why will you never be replaced by a robot at work?

EI trumps AI.

You visit your ten-year-old self and tell them about your life. What do they think?

You're kidding – you didn't even get to play at Lord's once. What happened?

Click here for Charlie’s full interview.

Jo Coombs, CEO at OgilvyOne

What's the biggest question adland should be asking itself, but isn't?

What is my legacy? And am I happy with that?

You have the power to change our industry for 24 hours. What do you do?

Change the remuneration model away from hours for rent to value and IP.

For more from Jo click here.

 

 

OUR STRATEGISTS

Kevin Chesters, Chief Strategy Officer at Ogilvy & Mather London

You become prime minister in a shocking leadership coup. What's the first thing you do?

Update my Facebook status.

What was the last thing you bought?

A 6ft wooden arch for my wisteria. That surprised you, didn't it? Hidden depths, mate.

To discover more of Kev’s hidden depths click here.

Ann Higgins, Chief Strategy Officer at OgilvyOne

What's the biggest question adland should be asking itself, but isn't?

Not bespoke vs integrated, disintermediation, specialist vs generalist, creative vs consultancy… but how do we ensure marketing is adding value to our clients' brands and business?

You visit your ten-year-old self and tell them about your life. What do they think?

Erm, what's advertising? What's the internet? But New York, Paris and London sound pretty good. And when can I visit the rooftop in Sea Containers?

More from Ann's interview here.

 

 

OUR CREATIVES

Emma de la Fosse, Chief Creative Officer at Ogilvy & Mather Group UK

Good year?

Big year. Lots of moves. We've moved into Sea Containers House. I've moved jobs. We've got new creative leads at O&M, Geometry and Coley Porter Bell, and a new creative chairman at OgilvyOne. It's all happening.

You visit your ten-year-old self and tell them about your life. What do they think?

But you said you wanted to be a Russian spy!

Find out more about what Emma does (not as a Russian spy) here.

Charlie Wilson, Chairman and Chief Creative Officer at Ogilvy & Mather London

What European import will you never give up?

Belgian chocolate, Swiss watches, French kissing, Spanish omelette, German sausage and Swedish massage.

What marketing buzzword could you live without?

Anyone resorting to buzzwords needs a kick in the low-hanging fruit.

Charlie’s full interview is available here.

Gerry Human, Global Executive Creative Director at Ogilvy & Mather

What's the biggest question adland should be asking itself, but isn't?

Why do we spend so much time gazing at our navels? Great advertising comes from understanding human behaviour. Let's spend less time talking about ourselves and more time listening to real people.

You have the power to change our industry for 24 hours. What do you do?

Get everyone to lighten up a little. The best work happens when people are having fun.

Find out more about Gerry in his full interview here.

Mick Mahoney, Chief Creative Officer, Ogilvy & Mather London

You have the power to change our industry for 24 hours. What do you do?

Make all roads lead to the work. Every single last thing about the industry would be better for it.

If you could delete an everyday technology from history, what would it be?

The juicer. The sooner that bollocks falls out of favour with my wife the better.

Find out about Mick’s other loves and hates in his interview here.

 

The A List was first published by Campaign.