Meet the experts from across Ogilvy UK who have made Campaign’s A List, the publication’s annual list of the most powerful people in advertising.

 

Rory Sutherland, Vice Chairman at Ogilvy UK

What's your big ambition for the year ahead?

More psychology; less technology.

What's your fantasy Campaign headline?

Cannes festival to move to Margate/Tenby.

What's the soundtrack to your life?

My children choose the music nowadays. No idea what it is called, but it's usually "something by somebody ft. somebody else".

See more of Rory’s answers here.

Emma de la Fosse, Chief Creative Officer at Ogilvy UK

What's your big ambition for the year ahead?

To earn all of my Campaign A List badges: Power Player; Filthy Rich; Sexy; Good Egg; Cookery; Knot Tying.

Your mission: make advertising a desirable career for young people. What do you do?

Is it not desirable? We have no shortage of applicants for The Pipe, our "no degree necessary" internship scheme, which pays the London Living Wage. Young creatives like to work on a variety of brands and across all media. They also appreciate a decent work-life balance. Bit like older creatives, really!

What's your fantasy Campaign headline?

David Ogilvy spotted in Lidl, Dagenham.

See Emma’s full answers here.

Nina Jasinksi, Chief Marketing Officer at Ogilvy UK

What's your big ambition for the year ahead?

Win more new business, obvs!

Which industry leader has most impressed you with their ability to transform a business?

The creative genius that is handbag designer Sophie Hulme and her brilliant invention of the "anti-it bag" – empowering every girl that wants to be that girl.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Get me a side-hustle – and make it good.

More of Nina’s answers here.

Charlie Rudd, CEO at O&M London

Your mission: make advertising a desirable career for young people. What do you do?

Start by losing the word "career". Then just talk about the wide variety of experiences offered by the industry: the variety of people, categories, challenges and work. Explain to them that they will do this for a few years and they can then go anywhere and do anything they want in the world. But they won't – because they'll love it.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Ask it to write some breakthrough creative work and, seeing it fail, tell it to sod off and find a job where it will find it easier to replace people.

What's your fantasy Campaign headline?

Head: "Marketing industry remembers the superior ROI of creativity vs everything else." Subhead: "And recognises value in paying premium for it." I like to dream.

More of Charlie’s answers here.

Kevin Chesters, Chief Strategy Officer at O&M London

What's your big ambition for the year ahead?

Same as every year; to make a difference and make the work better.

Your mission: make advertising a desirable career for young people. What do you do?

I still think the creative industries are desirable for young people who are lucky enough to have a choice about what they do for a living. But it would be a good idea to concentrate on doing more socially relevant work that they notice and care about, for starters.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Make Mick Mahoney a cup of tea.

More of Kevin’s answers here.

Mick Mahoney, Chief Creative Officer at O&M London

Your mission: make advertising a desirable career for young people. What do you do?

Make more exciting, famous and challenging advertising.

What's your most annoying professional trait?

I rail between being big-picture and detail obsessed. Often in the same sentence.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Make the tea.

More from Mick here.

Jules Chalkley, ECD at O&M London

What's your big ambition for the year ahead?

Continue to believe in and foster creative bravery. Listen harder to my intuition. And, at some point, try to get home on time.

Your mission: make advertising a desirable career for young people. What do you do?

Create work that is better, more exciting and engaging than the entertainment, games and social media they are currently consuming.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Remember that it was me who breathed life into it when the uprising comes.

Read more from Jules here.

Jo Coombs, CEO at OgilvyOne

What's your big ambition for the year ahead?

To keep having (and making) fun.

Which industry leader has most impressed you with their ability to transform a business?

The team at Fever Tree for totally transforming the tonic industry from something that came out of a pump to just dilute your gin a bit into something that's as important as the spirit you're combining it with.

Which app would you redownload first after a digital detox?

My children's school apps. As a working mum I totally rely on the app to help me look like I'm in control of it all.

More of Jo’s answers here.

Charlie Wilson, Chairman & CCO at OgilvyOne

What's your big ambition for the year ahead?

Grow a full head of hair.

Your mission: make advertising a desirable career for young people. What do you do?

Millennials have grown up with the rapid expansion of TV, radio and digital channels, so they understand the importance of creating brands with purpose. Being instrumental in making brands truly matter to people will always be a draw. Failing that, free beer and wine usually works.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Work on recruiting someone to replace it. The future of any creative industry will always be human; there's nothing more entertaining, magical and insightful as human fallibility.

Read more of Charlie’s answers here.

 

See the full A List in Campaign.

More on our A List-ers here.