Talking about the ad industry and Ogilvy's transformation in the UK, Michael Frohlich Ogilvy UK's CEO, spoke to BBC Business Live this morning.

With global ad revenues expected to rise to more than $535 billion this year, up 5% on last year, the advertising market is growing rapidly around the world. Growth in digital including online and mobile ads is surging and in just 18 months it's predicted it will account for more than half of all global revenues.

Michael shared his views on these changes including the rise of non-traditional mediums, the direction of the industry overall and the transformation underway at Ogilvy in the UK.

Watch Michael's interview on BBC Business Live here (starting at 17 minutes).