By Suzanne Basra, Content & Internal Communications Manager at Ogilvy UK
Booking.com has grown from a small Dutch start-up in 1996 to one of the largest travel e-commerce companies in the world, employing more than 15,000 employees in 70 countries worldwide.
At Nudgestock 2018, they'll share some of the tricks of the trade from their dedicated behavioural insights and psychology team, which includes Product Owner, Johann Rozario, and Senior Product Owner, Kees Oomen.
Johann works to incorporate behavioural psychology into Booking.com's core product to help users achieve their travel needs using learnings from rigorous experimentation, machine learning and user research. He also trains new product owners at Booking.com on behavioural psychology applications. Meanwhile, Kees worked on both side of the marketplaces on the Booking.com platform. First, Kees applied behavioral science to experiment on the Front-End organization to empower Booking.com's customers to experience the world across the (mobile)web and apps. Currently, he is guiding a team of product owners on how to grow their supply of accommodations in order to keep up with the demand from travelers.
Ahead of their talk, we caught up with Johann and Kees to find out more.
Give us three words to describe your talk
Decision making travel
Booking.com has grown from a small Dutch startup in 1996 to one of the largest travel e-commerce companies in the world. Do you have any advice for those looking to optimise their products or offerings using behavioural economics?
Learn what the customer wants through experimentation which measures actual behavior, rather than focusing only on what customers say they want.
What are some common nudges at booking.com we might have seen?
Social proof, reciprocation, consistency, similarity, urgency.
What's on the horizon at booking.com?
With a mission to empower people to experience the world, Booking.com wants to be the end to end solution for all travel needs.
If you're heading to Nudgestock this Friday 8 June, you can catch Johann and Kees on stage! Follow the action using #Nudgestock2018