Ogilvy has been named a Leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report for the third year in a row. Gartner, the world’s leading information technology research and advisory company, compiles it findings based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute.
"Earning this recognition from Gartner is a true testament of the ongoing digital transformation of the Ogilvy brand," said Carla Hendra, Global Chairman and Founder, OgilvyRed. "It substantiates Ogilvy’s unique position to bring together the full power of brand, creative and technology to meet the changing demands of our clients. Our work creating digital experiences for clients such as Transamerica, Vodafone, Phillips, are great examples of the types of work that will define our own next chapter.” Specifically, the report focuses on the changes currently taking place at Ogilvy, as the agency consolidates into one brand.
The report also profiles the ongoing digital transformation of the agency focusing on talent transformation, new ways of working and implementing new technology strategies across the organization. Gartner also notes creative, global effectiveness and data and analytics as strengths. Gartner Magic Quadrants are based on a rigorous, fact-based analysis backed up by a highly structured methodology.
As described by Gartner, "Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world. Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics." [Gartner, "Magic Quadrant for Global Digital Marketing Agencies," Jay Wilson, Lizzy Foo Kune, et al., 21 March 2018.]
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