Today, the Advertising Association, NABS and WACL, backed by the IPA and ISBA, have published the timeTo Report on sexual harassment in the UK advertising and marketing industry. In direct response to the report’s findings, the cross industry advisory group is launching the timeTo Code aimed at accelerating positive behaviour change in the industry.
Written for every member of the advertising and marketing industry and the companies they work for, the timeTo Code provides guidance for employers and employees on how to address and ultimately eradicate sexual harassment in the workplace. The timeTo Report is an unprecedented and robust survey of 3,580 people working in the UK advertising and marketing communications industry.
Ogilvy is one of the businesses alongside industry bodies already committed to supporting the Code from launch and making it an integral part of the wider industry.
timeTo was established in March 2018 to address the problem of sexual harassment in the advertising and marketing industry. timeTo builds on the global #MeToo and #TimesUp movements, but with a recognition that all parts of the advertising industry are affected - all sexualities, ages and genders, agencies, marketers and media-owners - and that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment. Longer term, culture change will be addressed through training programmes - for both joiners and existing advertising and marketing personnel - and other forms of communication.
To read the timeTo Code of Conduct, go to timeTo.org.uk