Ogilvy PR's Creative, Briony Chappell, and Senior Videographer, Chris Marley, have won the coveted chance to represent the UK at the prestigious Cannes Young Lions this June. 

The awards recognise the next generation of creative stars who will go head-to-head in June, working on a live brief during Cannes Lions Festival week and proving themselves on the world stage.

All work is judged by members of the Cannes Lions juries. The Gold-winning team in each category will collect its medal during an exclusive Cannes Lions award show and will receive complimentary registration and accommodation at the following year's Festival.

Briony and Chris' entry in the Film category won them a place to compete at the Festival. The team was given a creative brief which they had to respond to in 48 hours. 

"We received the brief from the competition's charity partner, Safe Passage, at 4pm on Friday 4th March" said the team. "Once the briefing pack arrived in our inboxes, we were racing against the clock, with just 48 hours to turn our entry from concept into a 60-second film." 

"We knew before we received the brief that we wanted to decide on the creative as quickly as possible. We agreed almost immediately that we wanted to use a teddy bear as our film's protagonist, and his story from 'lost and found' would act as a metaphor for the different journeys children can take between refugee camps and the UK." 

"The bear allowed us to convey the risk, loneliness and fear of a child travelling illegally, as well as the safety and ease of travelling with Safe Passage. His plight also appeals to the charity's young audience, who are unlikely to have any experience of war or persecution but can relate to the loss of something they love, and the desire to bring it home safely." 

"So, a few hours, beers and storyboards later we were ready to start shooting. We shot the entire film in London on an iPhone, getting some very strange looks along the way, particularly from small children as Chris kicked the bear along the train station floor!" 

"It was an incredibly tight turnaround to send our entry back to the Guardian before 4pm that Sunday, but we were proud of how the final film turned out. We are incredibly humbled and excited to be chosen as this year's Young Lions film winners, and are really looking forward to representing the UK in the global competition in June - bring on Cannes!"

 

Find out more in The Guardian.