Mr Swan, our work with Sipsmith Gin, has been awarded the Thinkbox Award for TV Ad Creativity!
The brand's first commercial features around 10,000 unique assembled and hand-made elements. "It’s the animators’ craft that takes the film to the next level," said Ogilvy UK’s chief executive creative director Jules Chalkley.
In the ad, Mr. Swan - the brand’s icon, inspired by the shape of the necks on its gin stills - guides us through the company's approach to small-batch gin distilling and discusses what makes Sipsmith different. The charmingly urbane, if somewhat clueless, character outlines the brand’s uncompromising pursuit of quality - something the craft of the ad itself sought to reflect to the extreme.
"Not only is stop-motion animation a distinct and engaging way to tell our story, it is a labour-intensive and very skilled process that doesn’t allow for corners to be cut – and that’s our approach to making gin," said Kate Moorcroft, global marketing director at Sipsmith Gin.
The Thinkbox Awards, in association with Campaign, are the only bi-monthly awards that celebrate the UK’s world-beating TV ad creativity, in all its forms. They are judged by the Thinkbox Academy – 200 advertising and marketing luminaries who have been involved in award-winning creative work for TV.
More on this in Campaign here.
Take a look at Sipsmith Gin's Mr Swan here.