We’re delighted to announce that Ogilvy & Mather has been ranked as the World's Most Effective Agency Network by the global Effie Effectiveness Index, for the third time in six years. We were awarded the top ranking this year for winning a grand total of 320 Effie awards, more than any other agency in the last 12 months.
The Effie Effectiveness Index celebrates the most effective agencies, marketers and brands using data from worldwide Effie competitions. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.
It was great to see that Ogilvy & Mather clients Coca-Cola, Unilever and Nestlé also received recognition for their achievements. Coca-Cola was named the most effective marketer, as well as the most effective brand, in the world. Unilever was announced as the second most effective marketer in the world with Nestlé ranking a close third.
“It is a particularly meaningful accolade for us to be recognized as the World’s Most Effective Agency Network,” said John Seifert, Worldwide CEO of Ogilvy & Mather. “Our founder David Ogilvy famously said ‘We sell or else’, and our purpose of making brands matter in the world is built upon a foundation of doing great work that produces business results for our clients. I am thrilled our clients Coca-Cola, Nestlé and Unilever have also been recognized for their achievements.”