Ogilvy UK and Trebor have launched a new social campaign, “Give Me Strength” which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase. The humorous campaign is made up of a number of short format social films.
The campaign premise is rooted in Trebor’s intense flavour, giving people the confidence to call out nonsense moments. The campaign is playfully British and distinctive, designed to engage new consumers with the brand.
Commenting on the work, Rafael Espesani, Senior Brand Manager, Refreshing & Relief Candy UK & Ireland at Mondelez said: “It’s exciting to have a fresh, bold campaign in the market, which plays on those moments where you need just that bit more strength to get through. We wanted to tell stories which would make our audience laugh and think of our brand in a different way.”
Jules Chalkley, Chief ECD at Ogilvy UK, added: “Trebor is an iconic brand and deserves famous and disruptive advertising that celebrates its distinctiveness. Bringing to life the idea of Give Me Strength, we call out every day acts of nonsense and rebalance the status quo.”
The campaign will be rolled out across social channels this week and supported throughout the year.