Ogilvy & Mather Group UK has partnered with the National Gallery at Social Media Week.

Each morning, Ogilvy’s social and digital experts will share ideas, trends and insights that help both people and businesses understand how to achieve more in a hyper-connected world. Ogilvy’s speakers will be joined by guest speakers from The National Gallery which are yet to be announced.

Throughout the week Ogilvy and social media monitoring company, Brandwatch, will also be operating a live and responsive content studio in Gallery A in The National Gallery – where a dedicated team will be producing both rich and reactive content on social.

By drawing inspiration from the Gallery’s collection of ground breaking historic works, using Brandwatch’s bespoke listening tool Vizia and a live video production studio hosted by ogilvydo (Ogilvy’s global thought leadership channel) – the curated content will embody an artistic impression of the key themes and trending topics throughout Social Media Week. The studio, aptly named the ‘Content Atelier’, and all Ogilvy talks are free to attend by registering on Social Media Week London.

Follow @OgilvyUK to keep up-to-date with our latest news and join the conversation using #OgilvySMW


Monday 14th September: 9am — 9.30am
Lies, damned lies, and social statistics: why raw data can tell the wrong story, and why that matters
Karin Robinson, Associate Director at OgilvyOne

Monday 14th September: 9.30am — 10am
The evolution of influencers
Jai Kotecha, Director of Digital, Social and Content at Ogilvy Public Relations and Victoria Partridge, Senior Account Director at Ogilvy Public Relations

Tuesday 15th September: 9am — 10am
Social CRM: what it is and how you can use it to grow customer value
Rob Blackie, Director of Social at OgilvyOne, Mel Stanley, Co-Director of Planning at OgilvyOne and Yves Baudechon, Co-founder at Social.lab

Wednesday 16th September: 9am — 9.30am
A series of provocative statements (and all the dragons that await therein)
James Whatley, Digital Director at Ogilvy & Mather Advertising and Rebecca Williams, former Head of Social at Converse

Thursday 17th September: 9am — 10am
The truth behind the (profile) picture: Does social media affect your mental health?
Rebecca Canvin, Social Media Manager at Ogilvy Healthworld and guests

[Pass required] Thursday 17th September: 4.30pm – 5.15pm
Social creative leadership: A knife fight in a phone box
Leo Ryan, Global Head of Innovation and Partnerships, Social@Ogilvy

Friday 18th September: 9am – 9.30am
Making science sexy
Gemma Milne, Creative Technologist at Ogilvy Labs and guests

Friday 18th September: 9.30am – 10am
Creativity and strategy do lunch
Christine de León, Associate Director of Responsive Content at OgilvyOne