This is the fourth consecutive year the O&M network has topped the CLIOs.
“Great creative should engage, challenge, celebrate and educate. Ogilvy & Mather continues to set the bar very high with work that encompasses these characteristics time and time again,” said CLIO President Nicole Purcell. “Congratulations to the entire team on a fourth consecutive CLIO Network of the Year win.”
The Grand CLIO for Print went to the campaign “It Happens Here” on behalf of the anti-female genital mutilation organization 28 Too Many, which also was named Advertiser of the Year, while the Grand CLIO for Direct was awarded for the Burger King “Proud Whopper” campaign.
In addition to the two Grand CLIOs, the awards included 10 Gold, 28 Silver, 23 Bronze and 23 shortlists across the categories of social media, audio and film technique, branded content, branded entertainment, direct, innovative, design, out of home, integrated, engagement, experiential, print and film.
Worldwide Chief Creative Officer Tham Khai Meng said, “I am delighted the work and results produced by Ogilvy & Mather agencies around the world on behalf of our clients have once again been recognized by our peers, the judges, and CLIOs. We couldn’t have done it without the verve of our talented people and the huge support of our courageous clients.”
Gerry Human, Chief Creative Officer of Ogilvy & Mather London which led the creation of “It Happens Here,” noted, “Thank you CLIOs. I hope these awards inspire even more people to reach out and help 28 Too Many in their brave fight against this horrendous crime inflicted on young girls across the world. Please go to their site and donate.”
Anselmo Ramos, Chief Creative Officer and Founder of DAVID, a WPP company that is part of the Ogilvy & Mather network, said of the “Proud Whopper” campaign that his agency created, “’Proud Whopper’ is young, smart and brave work. I thank our client for being fearless in helping to bring its message to life, our team for creating it and the CLIOs for celebrating it.” The CLIO Awards is one of the world’s most recognized international awards competitions for advertising, design, digital and communication.