Following the announcement in January that O&M London will lead brand communications for Vodafone in the UK, WPP have confirmed that OgilvyOne has been appointed to lead the Demand Generation work as part of ‘Team Red’.

The appointment of OgilvyOne to the line up will see the creation of a bespoke team located at Ogilvy’s Sea Containers, bringing together the required specialisms & brands from the Ogilvy group to provide a 360 marketing service to Vodafone UK.

Working alongside MEC, OgilvyOne & O&M London will place digital, brand & media at the heart of Vodafone’s marketing activity to engage customers across all channels.  

Bilge Cifti, Brand Director, Vodafone UK said “we are excited about the new era for Vodafone UK with Team Red and are delighted to appoint OgilvyOne, with their depth of experience, to our team. The work Grey have done for us over the last couple of years has given us a great base from which to drive our performance marketing agenda. We look forward to continuing that progression with our new Team Red partners.”

Jo Coombs, CEO, OgilvyOne UK said “we’re thrilled to be working with one of Britain’s most iconic brands as they embark on a new chapter. Team Red signals new ways of working that will truly place integration & digital at the heart of Vodafone’s brand.”