This week, Ogilvy’s Strategy & Innovation Consultancy group OgilvyRED expanded its global footprint with the announcement of a London office that will service the UK and EMEA regions.
Born in 2011 under the leadership of Ogilvy Worldwide Vice Chairwoman Carla Hendra, the specialist consultancy has built itself a reputation for helping clients to navigate complexity through a DNA that boasts a unique combination of strategic rigor & creativity – and all housed within one of the world’s largest creative agencies.
The OgilvyRED London hub will be fronted by a new leadership team, comprised of current and former Ogilvy employees, all who bring with them a deep expertise in the Digital and Innovation sectors.
Led by UK & EMEA Managing Director Ann Higgins - formerly OgilvyOne UK Chief Strategy Officer, Higgin’s career at Ogilvy spans 15 years and many continents, having spent time working in various Senior Strategy and Planning roles for the agency across some of the agency’s largest accounts.
Ann is joined by fellow Ogilvy recruit Thomas Crampton, Global MD of Social@Ogilvy, Crampton joins as Global Principal, Marketing transformation.
Joining from brand and marketing consultancy Prophet is Paul English who will take on the role of EMEA Principal, Digital Transformation. English was a Founding Director of Sapient Interactive, now Sapent Nitro & prior to that spent 5 years at OgilvyOne as Executive Director.
The growing appetite shown globally by brands for OgilvyRED’s services has prompted the expansion of additional hubs over the past 18 months in both APAC and South Africa. The consultancy’s focus remains in providing answers to 3 overarching questions posed by clients searching for transformative change around: Growth Strategy, Integrated solutions and Innovation. The consultancy has long proven a leading example of horizontality in practice, with collaboration and process implementation made possible through the deep expertise on offer from both the Ogilvy group & the wider WPP network.
Together Higgins, Crampton & English will lead the OgilvyRED EMEA operations from Ogilvy UK’s London office at Sea Containers, reporting into UK Group CEO Annette King, and OgilvyRED Global Chairwoman/Ogilvy Worldwide Vice-Chairwoman Carla Hendra.