Boots UK understands just how essential relationships are for our health and happiness, and buying a gift chosen with thought and shared with love is a wonderful way to cement, deepen and celebrate relationships with our loved ones this Christmas.

The Boots #ShowThemYouKnowThem Christmas campaign created by O&M London has that message at its heart. The 60 second film brings to life the unique connection between two real sisters, demonstrating how a single meaningful gift can show someone you truly know them. Throughout the film we witness two sisters connect, when a Christmas gift from one to the other taps into the special bond they share – developed through their life in moments both big and small, heartfelt and fun. This heartfelt sentiment is expressed through the fitting soundtrack, Yazoo’s 1982 hit, Only You.

Further adding to the nostalgia of the film, 11 products recovered from the Boots archives from the 1970s to the 2010s appear throughout – from Seventeen Parma Violet Nail Polish to Natural Collection Banana Moisturising Cream Bath, we see the much-loved family favourites that are reminiscent of the sisters’ shared lives together.


Find out more about Boots #ShowThemYouKnowThem in Campaign here.