Martin Freeman returns in latest Vodafone campaign to showcase the network’s outstanding indoor coverage.

Vodafone & WPP Team Red (O&M London & MEC) have launched the second phase of their integrated campaign starring much loved British actor, Martin Freeman.

Freeman has reprised his role as ‘Mr Interruption’, this time finding himself held up by a suspect gang in an underground car park in a spot to promote the Vodafone’s indoor coverage.

The TV spot – named ‘The Chase’, highlights Vodafone’s continued pledge to connect customers throughout the world, brought to life through a comical take on Freeman’s unfortunate encounter with a small-time gangster set-up.

Returning from his weekly grocery shop, Freeman wanders into the carpark to discover he is at the center of a hold-up alongside two suspect looking men. No stranger to throwing humour at a situation, Freeman playfully attempts to interact with the duo, but to no avail. Having watched the situation unfold, a woman nearby loading her car with groceries dials 999. Thanks to Vodafone’s superior indoor coverage, the small-time culprits’ heist is short-lived.  

Vodafone UK's Head of Brand, Bilge Ciftci commented on the ad saying: “For our second campaign with Martin Freeman we wanted to demonstrate just how much our customers can absolutely rely on Vodafone, especially when it matters the most. We are so proud to offer our most reliable network ever which we continue improve performance on everyday alongside an iron-clad Network Satisfaction Guarantee.  We are delighted that Martin has yet again been able to bring these benefits to life in a light hearted and humorous manner.”


This was first published in The Drum