We are thrilled to announce Ogilvy & Mather London won the inaugural President’s Prize, Silver and Bronze at the IPA Effectiveness Awards 2016.
The team scooped Best Commercial Effectiveness for Good (President’s Prize) and Silver for Dove’s Choose Beautiful campaign with Planning Director Marie Maurer’s paper titled ‘Beautifully Effective: How Dove turned cultural resonance into ROI’, which also recently featured in the FT.
Marie’s paper illustrated how the Unilever brand articulated a strong point of view that beauty should be a source of confidence not anxiety for women. Incorporating the ads ‘Sketches’, ‘Patches’ and ‘Choose Beautiful’, the campaign delivered on its purpose of making women feel more beautiful while increasing profit to the brand
Picking up Bronze was the team’s work for UK Government’s General Election Campaign. Planner Nicola Strange’s paper, ‘The Missing Millions – giving expats their voice’, won for the team.
Nicola’s paper detailed the UK Government’s campaign to increase the number of British ex-patriates on the electoral register. The resulting campaign used messaging across digital, print and radio in key overseas markets and proved more effective than communications simultaneously issued by the Electoral Commission.
Held every two years, the IPA Effectiveness Awards are widely regarded as the most prestigious and rigorous effectiveness awards in the industry. Congratulations to our winning teams.