We are thrilled to announce Time to Change, the British movement focused on changing perceptions of mental health, has appointed Ogilvy & Mather London.
Following a competitive pitch, Ogilvy & Mather London has been awarded a five-year contract, which will see the agency shifting perceptions of mental illness through an integrated creative campaign.
Ogilvy & Mather London’s remit will focus on shaping the public’s knowledge of mental health in a bid to alter the way we think and act towards those affected, and erase the prominence of stigma.
Since launching in 2007, Time to Change has made a significant change to public attitudes to Mental Health throughout the country – an effort made possible by funding from The Department of Mental Health, Big Lottery Fund and Comic Relief.
Charities Mind and Rethink Mental Illness currently run the Time for Change programmes, which previously have included social media, digital, public activities and grants.
This news was first published in Campaign