Ex-footballer supreme and faithful Kronenbourg brand ambassador Eric Cantona returns to the mythical land of Alsace for Kronenbourg 1664’s latest campaign ‘Le Scarecrow Suprême’. On a mission to protect the unique Strisslespalt hops used to make K1664, Cantona this time finds himself embodying a life size scarecrow who will stop at nothing to guard the hops from a swarm of pests and distractions.

The campaign takes the form of a series of short films set in Kronenbourg’s birthplace and spiritual home Alsace, France. Playing on the idiosyncracies and eccentricities of the region, Cantona’s varied escapades demonstrate his dedication to the cause: K1664’s Taste Suprême. From reprising his football prowess, to replicating Amazon’s Alexa, Cantona keeps us highly entertained with his modern day take on scarecrow tactics.

The social campaign will be served on Facebook and Youtube, and will also be available to watch on a bespoke branded Amazon landing page – one of the first brands to have built this in partnership with the retail giant. 

Gerry Human, Global Executive Creative Director said: This campaign is now in its sixth year, but each time Eric adds a fresh and surprising edge to it. He's a true legend and a joy to work with - hardly a real scaredeycrow at all.” 


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