As part of its commitment to driving innovation and a digital-first strategy across its business, Rolls-Royce plc has appointed Ogilvy UK's specialist B2B practice to handle its advertising, social media and content needs.

Tasked with bringing to life the company’s proposition of creating innovative, powerful and efficient technology solutions in an ever-changing environment, Ogilvy UK will handle creative content across all Rolls-Royce plc business units, globally. 

Sam Williams-Thomas, Head of Business to Business at Ogilvy UK said "we're delighted to be working with such a pioneering and innovative British brand and one of the world's leading industrial tech companies.  And we're looking forward to working closely with the Rolls-Royce team in support of their digital-first strategy".

Commenting on the appointment, Dan Codd, Head of Marketing Communications – Civil Aerospace, added "we were impressed with both the capabilities of Ogilvy and the team’s passion and knowledge of the industry. We're looking forward to working with them to take our market messaging to the next level".