Cartmell will work across a variety of global and local accounts and report to Gerry Human, Chief Creative Officer, Ogilvy & Mather London.
Cartmell specialises in working on integrated campaigns and brings significant expertise in the retail sector. He joins Ogilvy from Karmarama where he has been Creative Director since Nov 2012, working on brands including Costa Coffee, B&Q, Iceland, Bombardier and Honda. Prior to that, Cartmell was part of The Red Brick Road’s founding team, where he helped grow the agency to one of the largest independents in London, and clients included Heineken, Magners, Sky and Tesco. He has also worked at Lowe, Ammirati Puris Lintas, DDB Needham and McCann Erickson – the latter two in APAC.
Cartmell said: “I remember being given a copy of ‘Ogilvy on Advertising’ on my first day as a junior copywriter. Since then, I’ve always admired the agency’s ability to create powerful, award-winning work for big brands. To be joining Ogilvy London as it is about to start a new era at Sea Containers on the South Bank, is a real honour and hugely exciting.”
Gerry Human commented: “I’m thrilled that an accomplished creative leader like Sam has joined our team. His unique wit and charm is evident in so many great campaigns – and he’s quite funny in real life too.”
Cartmell’s awards haul includes Cannes Lions, D&AD Pencils, Campaign Press Gold, Creative Circle, British Television and Eurobest awards, amongst others.