Following the recent success of the Time to Change campaign ‘In your Mate’s corner’ aimed at men in the UK, O&M have today released the second phase of its campaign which looks to encourage young people to think and talk differently about mental health.
With 1 in 10 young people fighting a mental health problem in any given year, the campaign, run by the charities Mind and Rethink Mental Illness, is asking young people to “step in” to support their friends.
The short films follow a pair of friends & demonstrate a change in behavior from one, explaining that 1 in 10 young people will experience a mental health problem the other friend urges people to simply ‘reach out’ & ‘listen, don’t judge’, if your mate starts acting differently.
Time to Change has been working with young people (11-18) since 2011 in thousands of secondary schools across England to create a more open and supportive culture around mental health. As well as providing tailored lesson plans, young people with experience of mental health problems are trained and supported to share their stories in a school setting.
The campaign highlights that you don’t have to be an expert to be in your mates’ corner and has launched a series of short, high-impact films, each focusing on different steps that young people can take to be there for a friend struggling with their mental health:
1. Reach out. A text or call goes a long way
2. Listen don't judge
3. Do something together
4. Be there
5. Do small acts
Time to Change will be providing ‘In Your Corner’ campaign materials, including posters and films to 800 secondary schools, building on the campaign’s existing work with staff and pupils across the country. Others will be urged to get involved via the campaign website which will host downloadable resources included posters and lesson plans. The campaign is also providing advice and information to parents on how to support their children to be a good mate.
You can watch the new campaign films here: