Shelina Janmohamed, vice-president of Ogilvy Noor, featured in The Guardian today ahead of the Guardian Changing Media Summit, where she will be speaking about diversity in marketing.
“With the UK’s demographic profile changing in terms of age, ethnicity and faith – and spending power altering commensurately – the voices that can inject non-establishment insight are more crucial than ever to the survival and success of the industry. We also need that insight for the UK’s exports as well as those of the many thriving multinational businesses located here. The biggest obstacle is accepting, embracing and embedding the idea that consumers are changing, and therefore things need to be done differently.”
The Guardian Changing Media Summit takes place from 23 – 24th March 2016.
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