VOXI by Vodafone, the UK’s first mobile offering dedicated to customers aged 29 and under, celebrated its latest offering, VOXI x Phones, with a star-studded event at East London’s Studio Spaces. The experience was created by FreemanXP and WPP's Team Red.
Artists and celebrities including Jax Jones, Mabel and DJ Charlesy attended the VOXI House event which saw performances from top UK music acts Jax Jones and Mabel, alongside DJ sets from home grown talent Monki and Maribou State. Key highlights from the evening were livestreamed on Boiler Room.tv
Other celebrities such as Maya Jama and Premier League footballer Wilfred Zaha also attended the event, sharing their secrets to success in the world of social media. In a world where young sports stars are increasingly becoming social icons, Zaha has invested in building his personal brand via platforms such as Instagram and Facebook.
Zaha commented: “You watch football but you don’t know people’s personality, and through social media you can get to know players you like and admire.”
Finders Keepers singer Mabel said that she has used social media to bolster her career: “The best thing you can do is you can use it to reach out to people, I still reach out to people in terms of collaborations. Don’t be afraid to just hit anybody up and be like ‘I really like this song’ to me that’s been the most successful way how all my collaborations have come about.”
VOXI gives customers who want unlimited data for social media and the latest smartphones, the freedom to buy a phone without being tied into a lengthy mobile contract. Offering low monthly instalments over 30 months for its range of smartphones via PayPal Credit, VOXI customers have full control over their phone payment terms, with the flexibility to make additional payments to reduce the length of term, or pay off what’s left to get the newest upgrade.
Dan Lambrou, Head of VOXI, said: “We believe that young people should be able to access the latest technology and best deals as easily as everyone else. They’ve told us they want the latest phones but don’t want to be tied down with a lengthy mobile contract and data allowance is really important. That’s why VOXI and PayPal have come up with a solution to provide the freedom and flexibility that they need combined with Endless Social Media.”
More on the launch of VOXI x phones in Campaign here.
For further details visit http://www.voxi.co.uk,