You are a brand - you may not realise this but you are! And as anyone in charge of a brand knows, you need to have a plan and know how to project it. This formed the topic of the latest WACL Gathering, hosted at Sea Containers: How To Project Your Personal Brand.
Teaching us what we need to do to really project our personal brand, was a panel who truly understand this, including Ogilvy & Mather Group UK’s Chief Marketing Officer, Nina Jasinski.
Chaired by Anna Jones, CEO at Hearst, the panel also included Syl Saller, Chief Marketing Officer at Diageo, Lindsay Pattison, Global CEO at Maxus and Gina Hood, Account Director at Karmarama.
5 key pieces of advice from our panelists:
1 – Plan your brand early on
Gina explained that your personal brand is something that grows over time. “It is certainly something you should think about early on in your career” says Syl. For her, laying the foundations for your personal brand should not be difficult as it begins with your values, which are set within you already. Start from the inside out when building your personal brand.
2 – Be authentic
Nina placed great importance on authenticity. When hiring new talent, she looks for an authentic personal brand. And she projects this authenticity in her working life as well. Nina spoke about the importance of being herself, whether that means crying out of anger at work or calling it as it is when she’s presented with a new idea that she doesn’t like.
3 – Promote your brand on social media, but with caution
As Gina highlighted, social media has changed the nature of having a personal brand. The good side is the sheer volume of people you are able to reach. However, a certain level of caution must be exercised. Lindsay warns that social media is not to be used carelessly. Wine and Twitter don’t mix, as Nina put it. It’s important to know how to use social media properly to talk about your personal brand.
4 – Remember the little things
For Gina, taking a course at the Royal Academy of Dramatic Art taught her about the importance of body language to make her appear confident, even if she wasn’t underneath. It is important to remember the small things you can do to improve your personal brand. For Nina this means thinking about your brand in every way that it touches different elements of your career. For her, the simple act of following up immediately after meeting someone is important and keeps her personal brand a connected brand.
5 – Evolve as you go
As your career progresses, so should your personal brand. In her first job, Nina shared how she was always late for work. However, when she landed her second job, she made the decision to reinvent herself – she didn’t want to be the girl who was always late. She evolved her personal brand and it worked because it was a change that felt natural to her at the time.