MAKING HELLMANN’S MATTER
Hellmann’s new “On The Side Of Food” global campaign demonstrates the brand’s obsession with taste and highlights its commitment to responsible food production.
Keen to show that Hellmann’s is #OnTheSideOfFood and make the brand matter, we created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise.
CAN MEETS DO
The first two 20-second ads in the campaign showcase the product's main ingredients - free range eggs (video above) and sustainably sourced oils.
The third promotes Hellmann's Light Mayo, which has no artificial colours, flavours or preservatives.