Ogilvy & Mather London and OgilvyOne UK have been awarded for excellence in professional development with two IPA Gold Standard awards, presented at the IPA Members' Lunch.
The IPA Gold Standard is awarded to agencies that display excellence in learning and development and where continuous professional development (CPD) activity has had a positive impact on business performance and profitability.
Criteria include showing evidence of CPD, a strong induction programme, a thorough appraisal system and use of a strategic development plan that links learning & development activity to business objectives.
As this was the fourth year out of five that Ogilvy & Mather London has been awarded an IPA Gold Standard, the award level achieved has become Platinum Standard.
The IPA commented on Ogilvy & Mather London's award saying: Ogilvy & Mather has applied its creativity and ingenuity to applying CPD to a number of strategic and day-to-day business issues, with impressive results.
On OgilvyOne's entry, the IPA decided: OgilvyOne have produced a beautiful showcase of their CPD Gold standard learning programme for 2016. The extremely high level of planning and evaluation that goes on at Ogilvy One allowed for a powerful illustration of the impact of their development from a metrics perspective.