Mondelez has announced the appointment of Ogilvy & Mather London to oversee all advertising for the Halls brand across Europe.

The agency has been tasked with developing the creative and strategy for the brand, as it looks to drive its social relevancy throughout the region.

The appointment follows a competitive pitch process, which began in April.

"We couldn’t be more delighted to work with the Halls team, from the very first meeting we connected about the opportunity for a fresh creative outlook for the brand – we can’t wait to get started” said O&M London's CEO, Charlie Rudd.

O&M London’s growing client list recently expanded with the appointment of the agency to the WPP Boots UK & Vodafone accounts. It follows the announcement in January that O&M will also handle the Bulmers UK account. The recent momentum builds upon a strong 2016 on the new business front for O&M as the agency welcomed a number of new clients including Sipsmith Gin, Time to Change, Babylon, UK home Ownership & National Citizen’s service.

This was originally published in Campaign.