The Department for International Trade has appointed a fully blended Ogilvy UK team to drive the next phase of the government's 'Exporting is GREAT' campaign.
‘Exporting is GREAT’ is the campaign responsible for driving more UK businesses to take their first steps towards exporting and the next phase will create a tangible movement to inspire and engage businesses across the country. It is part of the wider GREAT campaign which showcases the best of what our whole nation has to offer to inspire the world and encourage people to visit, do business, invest and study in the UK..
The newly appointed Ogilvy team has been tasked with delivering a fully-integrated marketing & communications strategy for the campaign, designed to increase the number of UK businesses exporting abroad and as result increase the value of UK exports.
The new phase of the Exporting is GREAT campaign from Ogilvy will officially rollout from early 2018.
Ogilvy UK were officially appointed to the Government's Campaign Solutions Framework in December 2016.