Mondelez announced the appointment of O&M London to oversee all advertising for the Trebor brand across the UK. It follows the appointment of the agency to the Halls European account in May of this year.
O&M London has been tasked with developing the creative and strategy for the iconic mint brand, as it looks to further cement its place as a much-loved British sweet throughout the UK.
Wieden & Kennedy were the agency incumbent for Trebor.
Kelly Rafferty, Marketing Director Gum&Candy MEU, Mondelez commented: “We're excited to have appointed O&M London to lead brand strategy and creative development for our beloved British refreshing brand, Trebor. The new assignment reflects our ambition to grow our candy business in the UK and modernize the Trebor brand in order to engage the next generation of mint lovers.”
O&M London's CEO, Charlie Rudd said: “We’re delighted to welcome another Mondelez brand into the O&M family. Trebor is an iconic British brand which deserves our very best work and we look forward to working with the Mondelez team to makes sure we deliver that.”
O&M London’s growing client list recently expanded with the appointment of the agency to the British Airways, WPP Boots UK, Halls (Mondelez) & Vodafone accounts. It follows the announcement in January that O&M will also handle the Bulmers UK account. The recent momentum builds upon a strong 2016 on the new business front for O&M as the agency welcomed a number of new clients including Sipsmith Gin, Time to Change, Babylon, UK home Ownership & National Citizen’s service.
Find out more about this win in Campaign.