Ogilvy's annual Key Digital Trends Report, written by two of Ogilvy UK's digital leaders, Marshall Manson and James Whatley, has been released. The annual trend report outlines where Marshall and James believe the digital and social landscape is headed and what brands and agencies should do as a result.
As is tradition, this year's document - the fifth annual edition - is made up of two parts (and by two, we mean three): first, a brief review and grading of their 2017 predictions; and second, a look ahead to what the future holds in 2018.
This year's report kicks off with a specific bonus section. Because the report is in its fifth year, Marshall and James have also reflected on some of the longer-term trends they've seen emerge and stick around from year to year.