Our
People

Ann
Higgins

Ann is Consulting Principal and Managing Director of OgilvyRED, leading the strategic consulting team in the UK and in Europe, based in Sea Containers on the Southbank in London.

Ann began her career with WPP and in Consulting at what is now Kantar Consulting/Futures, developing and using qualitative and quantitative consumer research to inform long-term marketing and brand strategy scenarios for clients, including Lloyds TSB. Following this she worked in brand and advertising planning for JWT and in Digital Media at Mindshare.

She joined OgilvyOne, New York over 15 years ago, developing Marketing, Digital and CRM strategies for brands across a range of categories including Financial Services (TD Ameritrade, American Express), Technology (SAP, Cisco) and FMCG (Unilever, Nestlé). She established Customer Experience Planning as a discipline in OgilvyOne Paris where she worked with clients IBM, Nestlé and Louis Vuitton.

Ann has embraced the complexity of modern marketing throughout her career, co-creating OgilvyOne's proprietary Customer Engagement Planning methodology and IP and believes passionately that Brand Experiences that matter are delivered through the right Customer Experiences.